The Vital brand
Laughter is brightest where food is best. (old Irish proverb)
Every food professional will gladly admit it: we sell fun, happiness, togetherness.
The assortment under the Vital brand does not beat about the bush: what you see is what you get.
Nearly a century of experience, in a package. Nougat is an emotional product, which means that tasting and enjoying nougat should not be "explained" to the consumer. Everyone remembers the taste from childhood, with our parents and grandparents, during holidays, at the fancy fair.
We enjoy together and share the moment. Hence our slogan: Choose your moment of happiness.
Our assortment refers to the past... and responds to today. The packaging is usually literally transparent, because our product should be shown. It often fits into an impulse purchase, so communication through the packaging is crucial.
In addition to the traditional flavours such as almond/pistachio and chocolate, we've created new flavors such as limoncello and fleur de sel.
Under the motto: eat less, but better candies, we manufacture a fair product with a high percentage of nuts, without coloring agents, stabilizers or preservatives.
As icing on the cake, we are also the only company to produce the real bûche coco with Belgian chocolate: